Content writing is a broad term that refers to the use of words to convey information to others about your business, your idea, your project – anything. For example, a restaurant owner sets up a new website and wishes to showcase their business, including their special dishes, what type of dishes they offer, etc. Here, the content will help him showcase his restaurant menu to the community in the right light. So, content plays a vital role in the design and aesthetics of your website because it drives search engine results, increases traffic to your page, and can establish your organization as an industry leader. And in today’s content marketplace, both the quality and quantity of the content determine your competence to leverage content for business results. Effective content writing is critical in turning website visitors into satisfied customers.